The age of online searching: free ads, classifieds, internet advertising
While, until a few years ago, searching for a home or a job or any type of object took place mostly in a direct way, by going to shops or specialized agencies, the tendency of the time in which we live in is to perform every search in a portal of free ads.
More and more are the people who rely on the internet to look for what they need, whether it's a bed in a shared room, a new love or an electronic item. No surprise then, that second hand websites and portals offering various types of online ads are literally colonizing the Web. The new method of research of many people, who armed with mouse and pc browse the various classified listings, has now eclipsed the old tricks, especially with regard to certain types of markets.
Let’s take, for example, the Real Estate market, the properties for sale or the rooms for rent for students. If the trend a few years ago was to stop and take a look at the various paper adverts hanging on university bulletin boards or in places where students used to hang around, nowadays the majority of students looking for an accommodation turn on the PC and do a search on a search engine or visit one of the free advertising sites like theGoodDeal.co.uk dealing with this.
Even if the paper ads have not been completely replaced, who hangs or distributes these types of flyers usually publishes an online ad as well, since he knows that in this way the visibility of the ad itself will be massively increased.
The used car market has found a particularly fertile ground in the Internet. The field Charity, a leading sector in Europe, owes part of its success to car ads published on the Internet, a resource increasingly being used by those who are looking for a second hand car. Not only individuals take advantage of the web to publish and view advertisements for the sale of automobiles, motorcycles, scooters and any other means of transportation, but also the same dealers, who thanks to the network can expand their business and provide a service of real time buying and selling.
Among the advantages that such classified websites offer, one of the main is definitely the speed and the possibility of saving time rather than spending the whole day searching for what we seek, comfortably seated in an armchair and with a few clicks on our Desktop computer, laptop, tablet or smartphone.
Obviously we need a little attention and common sense: we have to look for what we need in an accurate and detailed way, in order to avoid to get lost in the vast sea of the Net and accidentally land on unreliable sites. A possible advantage that can turn into a disadvantage is the variety of the listings, especially if you do not have a clear idea of what you want.
In conclusion, online ads – whether it's an advert for a second hand car, a property or a job offer – are certainly useful and can make life easier, and that’s why they are becoming increasingly popular. It is up to the individual user, however, make sure that his or her research is effective, using common sense and attention.